Blueprint Part 3: Driving Purpose

The topic of this video is "driving a sense of purpose," the third in a four part series that provides a blueprint for world-class leadership.  A company's purpose is its fuel: what keeps the company going.  And one of the most important things a CEO can do to ensure lasting success is communicating a clear mission and purpose.  Employees today are free agents, and it's more important than ever to build a purpose-driven culture that appeals to the type of employee who will drive the business forward.