David Friedman: Culture as Competitive Advantage

Culture has become the hottest word in today's organizational lexicon. From boardrooms to locker rooms, everyone's talking about the critical link between culture and extraordinary team performance. Yet, as clear as that link may be, understanding what culture is, and what to do about it, has always been so murky. Until now. In this interview with Vistage Chair Jeff Oak, David Friedman reflects on his game changing book, "Culture by Design," which cuts through the fog and provides a simple, clear, and practical roadmap for building a high-performing culture - in any organization. Friedman brings a level of credibility and practical wisdom that stands in stark contrast to the typical academic treatment of culture.