Lessons from a 45 Year Old Memo

For many, the new year is an opportunity to press the reset button, to return to the fundamentals. I recently came across a 45 year old internal memo written by a person who was then the director of marketing at Nike. The memo stopped me in my tracks, first because it was so old, and second because it was so timely. It was entitled "Principles," and for as short as the memo was, it was chock full of wisdom for business leaders today.